The objective of this project was to design the packaging of ramen nooddle soup to-go. The target audience of the fictive company Sato Sister's Soup are young adults between the age of 20 and 30 who have an income above the average, don’t have a lot of time to cook meals but still follow an healthy lifestyle.
The choosen direction is fresh, colourful, modern, and yet recalls the traditional Japanese culture.
The small flavor packets as well as the round boxes are covered in Japanese paper to reflect the delicate craft behind the culture. The design is minimalist, complex, and technical with the die-cut logo and the small folding details on the label. The fresh and vibrant colour palette is appealing for a younger generation and could easily be adapted for a future line extension.